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Natural First.

Our ingredient philosophy is simple. We always create our products using only three types of ingredient: (1) water, (2) plant-based extracts and compounds, and (3) non-toxic minerals.

We sometimes use safe synthetic versions of these ingredients if we can't find a safe and ethical natural alternative. When we do use synthetic ingredients, they are always clearly labelled.

Ingredient FAQs

Mayen products are always made using water, plant extracts and non-toxic minerals. 

Some of our ingredients, although naturally occurring, may be synthetically manufactured or mixed with synthetically manufactured compounds so they are not 100% natural. 

Yes. In some cases, we prefer to use synthetically manufactured minerals or compounds to maintain our high quality and ethics standards. 

These synthetic ingredients are chemically identical to their naturally occurring counterparts.

One example is the mica in our SUNRISE custom foundation (INCI: Synthetic Fluorphlogopite). Mica can be mined directly from the Earth, however, it is difficult to source with certainty that no child labour was involved or that the particles do not cause eye irritation. So instead we use synthetic mica, created in a lab.

We never use petroleum-derived fragrances in our products.

We do use plant-based fragrance ingredients. If you see 'parfum/fragrance' listed on your label, rest assured that it is a plant-based and not a petroleum-based fragrance.

We never use:

  • parabens

  • silicones

  • petroleum jelly

  • paraffin wax

  • mineral oil

  • ozokerite

  • butanol

  • toluene

  • benzene

  • propylene glycol

  • petroleum-based fragrance/parfum

  • sodium lauryl sulfate / sodium laureth sulfate

  • formaldehyde or formaldehyde-releasing ingredients

  • pthalates

  • nano particles

  • plastic glitter

  • plastic microbeads

Ingredient glossary

Take a look at the amazing ingredients that make up your makeup.

Ingredients are listed as they appear on your label.


Allantoin is a compound naturally found in plants like chamomile and sugar beet. We use it for its skin conditioning properties.


Water. It makes up 80% of your skin, so we use it to keep our products ultra-hydrating.

Avena Sativa Meal Extract (oat silk)

We use oat silk for its skin soothing benefits and to add a luxurious texture to our products.

Butyrospermum Parkii Butter

shea butter

Camellia Sinensis Leaf Extract

We use green tea leaf extract

Cetearyl Alcohol


Citric Acid

Cocos Nucifera Oil

Coconut oil: Emmolient

CI 77499, CI 77491,
CI 77492

Iron oxides: mineral pigments



Glycolic Acid

Helianthus Annuus Seed Oil

Sunflower seed oil

Lactic Acid

Lactic Acid is an Alpha-hydroxy acid. You can find it in our sunrise custom foundation with a 0.7% AHA complex derived from fruits.

Malic Acid

Malic Acid is an Alpha-hydroxy acid. You can find it in our sunrise custom foundation with a 0.7% AHA complex derived from fruits.

Olea Europaea Fruit Oil

Olive oil

Potassium Sorbate

Natural preservative

Prunus Armeniaca Kernel Oil

Apricot kernel oil

Polysorbate 60


Ricinus Communis Seed Oil

Castor seed oil

Sodium Levulinate

Natural preservative

Sodium Anisate

Natural preservative

Sodium Lactate

Alpha-hydroxy acid

Sodium Citrate

Alpha-hydroxy acid

Sodium Glycolate

Alpha-hydroxy acid

Sodium Malate

Sodium PCA

Sodium Hyaluronate

Hyaluronic acid

Sodium Benzoate

A synthetic preservative produced by reacting naturally-occurring benzoic acid with sodium hydroxide.

Stearic Acid

Synthetic Fluorphlogopite

Synthetic mica

Tocopheryl Acetate

Vitamin E

Titanium Dioxide

Mineral pigment: CI 77891

Xanthan Gum

Zinc Oxide

Mineral pigment